Locus map workflow
A short walkthrough of choosing an area, reading the local evidence, and deciding whether a site deserves deeper diligence.
Try the mapFor operators, consultants, and ambitious brands
Demographics, foot traffic, competition, sentiment and an AI-powered location assessment - for the sites you're shortlisting.
Built on trusted infrastructure
Don't let competitors find the best sites first
Or monitor the market and assess competing businesses in the neighbourhood with Always-on AI Scout.
See the local market before you commit.
Use AI-powered location scoring to compare catchment quality, search demand, population, competition, and opportunity before you shortlist a site.
Built for
Three buying motions. One location intelligence layer.
Each path maps to a real workflow: advising on property, planning a network, or defending an existing business against local competition.
CRE Agents and Property Advisors
Build a defensible location report for a viewing, pitch, lease negotiation, or landlord meeting.
Site reportClient-ready
Franchise & Multi-site Retail
Compare territories, shortlist trade areas, and reduce cannibalisation risk before rollout.
ExpansionNetwork fit
Business Owners & Marketing Teams
Track reputation, local search visibility, review sentiment, competitors, and local market changes.
MonitorAlways-on
Ask Locus
Turn location intelligence into local business advantage.
Ask Locus sits inside the map and works like an analyst beside you. Ask whether a site is promising, find available commercial premises, change the catchment radius, compare options, or save the best locations and properties into your workflow.
- Understands the place, business type, radius, and search intent
- Checks demographics, competitors, access, and nearby market signals
- Finds commercial premises when the user asks for properties
- Saves the best options to shortlist, comparison, or projects
Ask Locus demo
Sample report and site analysis
See the report and location assessment before you trust it with a real site.
Locus reports are built for people making commercial decisions, not GIS specialists. The workflow gives you both a shareable report and a live location assessment with the local evidence already organised.
Evidence, not a black box
Each report separates what supports the case from what still needs verification.
Local context first
Demographics, nearby competition, catchment signals, access, and demand context sit together.
Signal stack, not raw data
The report turns local market signals into evidence a tenant, broker, or founder can act on.
Product demo
Watch the map workflow before you use it on a real site.
See how Locus helps you search a candidate area, review local evidence, inspect competition, and decide whether a site deserves deeper diligence.
How it works
From market scan to operating advantage.
Locus turns location research into a repeatable workflow: find the gap, test the competitive landscape, validate the market, then keep watching after launch.
01
Identify market gaps
Start from the map to see where demand is clustering, where supply is thin, and which catchments deserve a closer look before you spend time on site visits.
02
Analyse the competition
Open the local competitor layer to compare nearby businesses, density, ratings, review volume, and the operators already competing for the same demand.
03
Read the market
Validate the area with demographics, foot traffic, search demand, transport access, and local context so the recommendation is supported by evidence.
04
Proceed and let Scout watch
Once the site is live, Scout keeps watching competitor movement, reputation, local search visibility, review sentiment, and foot traffic so the team always has a next move.
Simple, Transparent Pricing
Start with free map access, then choose the paid workflow that fits your site selection, research, growth, or monitoring needs.
Find your next winning location
Explore
For entrepreneurs who already have shortlisted sites to validate
$49/mo
- 5 research runs per month
- Direct competitors in your niche
- Footfall, demand, and accessibility signals
- AI location score and recommendation
- PDF export
Most Popular
Research
For CRE advisors and teams who want client-ready site reports
$99/mo
- Everything in Explore
- 10 research runs per month
- White-label reports
- Compare up to 5 locations
- Projects, shortlists, saved comparisons, and network map
- Heatmaps, travel time, and catchments
- AI-analysed sentiment for each competitor
Grow
For growing teams that need higher limits and an agentic property workflow
$199/mo
- Everything in Research
- 20 research runs per month
- Locus AI Agent (Beta)
- Commercial properties inventory
- Underserved Areas
- Priority support
Stay on top of the competition
Monitor
For operators who already have locations and want weekly movement
$79/mo
- Up to 3 monitored businesses
- 3 research runs per month
- Always-on AI Scout brief
- Ask Scout with live dashboard context
- Competitor reviews, services, prices, and offers
- Weekly digest emails
- Alert notifications
Try Locus free with map access
Need more location reports later? Report packs are available from your profile after subscribing. For high-volume, custom data, API, or multi-city franchise work, contact us.
Before you start
Frequently asked questions
Clear answers about reports, data coverage and product limits.
What is Locus?
Locus helps entrepreneurs, operators and property professionals judge business locations. It brings demographics, nearby competition, access, demand indicators and available commercial premises into one map so a site can be investigated before more time or money is committed.
What can I do for free?
Anyone can select a location and view the available demographic preview. After creating a free account, you can run one limited site analysis per month using a broad business category, download the Locus PDF report and create a private read-only share link. Ask Locus, niche analysis, AI scoring, sentiment, commercial property search, saving, projects and comparisons require an eligible paid plan.
What is the difference between a preview and a research run?
A preview is the quick first look at a catchment and its available demographics. A research run fetches fresher nearby-business evidence and unlocks the deeper sections included in your plan. A run is counted only after you choose a location and business category and confirm the analysis.
Why does the Free report use a broad business category?
The Free report benchmarks the broad category, such as cafe, dentist or gym. Paid research can refine that intent to a niche such as bubble tea, orthodontics or a specialist fitness format, then filter and assess competitors against the more specific concept.
What does Ask Locus do?
Ask Locus is the map assistant. It can understand a place and business brief, navigate the map, change catchment settings, inspect available evidence, find commercial premises and help move suitable options into comparisons, shortlists or projects. It asks before using a metered research or property-search allowance.
How current are the commercial property listings?
Commercial listings are fetched from the selected inventory provider when you run a property search. Locus shows the source listing and available price, size, tenure and feature information, but availability can change between refreshes. The listing agent remains the authority for current terms and availability.
Which countries have demographic coverage?
The United Kingdom and United States have the deepest demographic coverage, including local income and household signals where available. Other markets can use global population and age estimates through WorldPop and supported regional sources. Fields that cannot be supported are hidden or clearly marked unavailable rather than inferred from the map viewport.
How should I use a Locus recommendation?
Treat Locus as decision support, not a valuation, planning opinion or guarantee of business performance. Reports explain the evidence used, distinguish measured data from estimates and flag what still needs local verification, such as lease terms, frontage, planning use, unit condition and current availability.
When do monthly allowances reset?
Monthly allowances reset on your account billing cycle. Free accounts receive one limited site analysis each cycle. Paid plans include higher research limits and may include separate allowances for agent or property-search workflows; the interface shows the remaining allowance before a metered action runs.
Still have a question?
Tell us about the location decision you are trying to make.