Know which sites are worth pursuing.

Locus helps entrepreneurs, operators and property professionals judge business locations. It brings demographics, nearby competition, access, demand indicators and available commercial premises into one map so a site can be investigated before more time or money is committed.

Anyone can select a location and view the available demographic preview. Free accounts are limited to demographics; research runs, competitor intelligence, AI scoring, sentiment, reports, commercial property search, saving, projects and comparisons require an eligible paid plan or a purchased one-time location report.

A preview is the quick first look at a catchment and its available demographics. A research run fetches fresher nearby-business evidence and unlocks the deeper sections included in your plan. A run is counted only after you choose a location and business category and confirm the analysis.

The Free report benchmarks the broad category, such as cafe, dentist or gym. Paid research can refine that intent to a niche such as bubble tea, orthodontics or a specialist fitness format, then filter and assess competitors against the more specific concept.

Ask Locus is the map assistant. It can understand a place and business brief, navigate the map, change catchment settings, inspect available evidence, find commercial premises and help move suitable options into comparisons, shortlists or projects. It asks before using a metered research or property-search allowance.

Commercial listings are fetched from the selected inventory provider when you run a property search. Locus shows the source listing and available price, size, tenure and feature information, but availability can change between refreshes. The listing agent remains the authority for current terms and availability.

The United Kingdom and United States have the deepest demographic coverage, including local income and household signals where available. Other markets can use global population and age estimates through WorldPop and supported regional sources. Fields that cannot be supported are hidden or clearly marked unavailable rather than inferred from the map viewport.

Treat Locus as decision support, not a valuation, planning opinion or guarantee of business performance. Reports explain the evidence used, distinguish measured data from estimates and flag what still needs local verification, such as lease terms, frontage, planning use, unit condition and current availability.

Monthly allowances reset on your account billing cycle. Free accounts can view demographics only. Paid plans include research allowances and may include separate allowances for agent or property-search workflows; the interface shows the remaining allowance before a metered action runs.